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TAIL O' THE COCK — The photo above is of the Tail o' the
Cock at 44 S. La Cienega Boulevard, aka "Restaurant Row." There was
another at 12950 Ventura Boulevard — both popular dinner joints famous for
their America menus (steak, prime rib, etc.) and bar scene. The Tail o'
the Cock claimed to be the first place in Los Angeles to serve Margaritas and it
may well have been, I don't know.
As one might gather from the name, the big selling point at Tail
o' the Cock wasn't the food so much as the cocktails. It was a popular
place for people to meet for drinks, especially late in the afternoon. An
awful lot of Hollywood deals were consummated there over martinis. It was
where a voice actress named June Foray met with two animation producers — Jay
Ward and Bill Scott — and they told her they wanted her to play a new character
named Rocky the Flying Squirrel. And there were probably less important
roles cast there involving big Academy Award productions.

SCOT'S — Scot's was a small chain of McDonald's
knock-offs and we used to go to the one located on the Southwest corner of Pico
Boulevard and Westwood — land that now contains a Barnes & Noble. Their
mascot was a sexy lady wearing kilts and doing a dance and they had a huge
drawing of her towering over the main building. One suspects the lady and
the chain's name was because someone thought, "Hmm...maybe people go to
McDonald's because they think it's Scottish." Or perhaps the thought
process was that people weren't that familiar yet with McDonald's — this
was before that company's big advertising blitz — and that they'd go to
Scot's, thinking it was the place they had in mind. Either way, there was
nothing else at Scot's that had anything to do with Scotland.
The menu was pretty much what McDonald's then had plus a few extra
items such as pizza. When they finally closed down, the structure at Pico
and Westwood went through a year or three of name changes. For a while, it
was Pride's, then something else, then something else. They finally
cleared the land and built a new fast food place which I'll tell you about in
the next entry.


THE LONE RANGER RESTAURANT — Around 1970, food places
began popping up around Southern California sporting the name of great cowboy
stars. You had your Roy Rogers Roast Beef Sandwich places which, through
changes of ownership, evolved into the current chain that bears Roy's moniker.
In their original form, they were more like Arby's but much better. You
also had around L.A., five or six Lone Ranger restaurants, including one at Pico
and Westwood and another over on Wilshire a few blocks west of Bundy. I
remember liking the name and the looks of the places and being very, very
disappointed in the cuisine. It was difficult to bite into one of their
burgers and not get to wondering what had become of Silver.
But there was a reason to go the Lone Ranger restaurants and that
was that on weekends, the Lone Ranger himself would appear at one of another of
them. And I don't mean any old out-of-work actor in a mask. This
out-of-work actor was Clayton Moore, himself...and boy, did he still look good in
the costume. To this day, I'm kicking myself that for some reason, it never
dawned on me to take a camera and get my picture with Kemosabe.
Moore would arrive in a very nice trailer/dressing
room, accompanied by a very Caucasian lady in an Indian squaw costume. She
called herself "Tonta" and she was apparently an executive in the Lone Ranger
business, which I think was then the Wrather Corporation. Mr. Moore would
shake hands and pose for pics and sign autographs, largely for folks who I don't
think were aware that they were in the presence of the guy who'd played the role
for years on TV. If you said something to him that indicated you knew who
he was (i.e., Clayton Moore, not the Lone Ranger), you'd see a glimmer of
delight behind the mask and he'd talk to you in a whole different way, answering
questions about his films and TV appearances. He might even take you into
the trailer for the kind of conversation he couldn't have in front of the
general public where he always had to be The Masked Man, as opposed to the
actor. And if you were really lucky, he'd give you a silver bullet.
He didn't give those to just anybody.
Despite this, and for reasons obvious to anyone who actually ate
at one, the Lone Ranger restaurants were a quick flop. I think they all
closed in less than a year. But it was worth enduring the burgers to shake hands
with Clayton Moore and, yes, I still have my silver bullet.
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