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VAN de KAMP'S — Today, the Van de Kamp's logo adorns
a line of frozen fish products, a small line of baked goods...and not much else. During my childhood, it
denoted a huge bakery concern and about a half dozen restaurants around Southern
California, all recognizable because of the large windmills they sported.
Also, some supermarkets had a small Van de Kamp's store inside that sold very
good bread, cookies and pastries. I was a particular fan of something they
called Cocoa Vanilla Cake, which was one layer of white cake and one layer of
chocolate cake with chocolate filling between the layers and vanilla frosting
all around.
The Van de Kamp's chain began in 1915 when Theodore J. Van de Kamp
founded a potato chip stand in downtown Los Angeles. It soon expanded into
all kinds of based goods and by 1930, into the restaurant business. Their
signature items were the baked goods and a luscious, deep-fried halibut that,
with fries alongside, was not technically "fish and chips" but was darned close. In 2004, the company was purchased by the
Pinnacle Foods Group, which now operates the brand name.
The Van de Kamp's restaurant I recall best was located on Wilshire
Boulevard in the area called "The Miracle Mile." Back then, it was a
thriving area of several blocks filled with department stores and places to buy clothing.
You could go to Harris & Frank's, Desmond's and many others...but the biggie,
the place everyone had to go, was Orbach's. It was a huge store crammed
with clothing bargains for those who could and would brave (often) capacity
crowds. Van de Kamp's was right across the street from Orbach's and after
you escaped with your purchases, you could hop over there for a bite to eat.
I remember both stores always being absolutely crammed with people.
But then as malls and other kinds of retailers sprouted across the
Southland, Miracle Mile lost its appeal. Orbach's moved down the boulevard
to a larger, more modern building — at the corner of Wilshire and Fairfax
in what is now the Petersen Automotive Museum. Without the wardrobe mecca
across the avenue, that Van de Kamp's withered and died, and the others seem to
be expiring at the same time. That probably also led to a closure of a
nearby branch of Du-Par's which seemed to thrive on the overflow from Van de Kamp's.
Before long, all the Van de Kamp's windmills were gone, the special baked goods
sections were
gone from the markets and it was just a brand of hamburger buns and frozen fish. And while it
isn't bad frozen fish, it's not the same.

SCANDIA — One of the fanciest restaurants in Los Angeles
was located at 9040 Sunset Boulevard, just west of Doheny. A man named Ken
Hansen originally opened it across the street in 1947. Ten years later, he
moved into its more famous location and began serving Scandinavian cuisine to a
rich and famous clientele. His sister-in-law, Teddy Hansen, served as the
hostess in charge of greeting and seating the beautiful people and she knew
everybody.
My family had some wealthy friends who would sometimes take us
there and the thing I remember most vividly is the service. There were
waiters everywhere and if you dropped a napkin, six people would converge on you
to pick it up, fold it, iron it, offer you a new one and tuck it into your belt.
I do not remember the food being especially notable but I remember the fuss they
made about every patron. One of our wealthy friends had an allergy to
margarine and as he strode in the door each time, he would immediately be
greeted by name by a male maitre'd, who worked alongside Ms. Hansen and
who I recall as being very much like the one played by John Cleese in the "Mr.
Creosote" sketch from the last Monty Python film. He would welcome our
rich friend, remark that he recalled the man's allergy to margarine and announce
that he personally would go into the kitchen and remind the chefs that no
margarine was to be used in the preparation of our order. That was the
kind of personal attention that built Scandia.
In the early seventies, the Hansens sold Scandia to magazine
publisher Bob Petersen, he of the automotive magazines. By then, the character of Sunset Boulevard was
beginning to change. Other businesses in that area, including the Roxy
nightclub and the Rainbow Bar and Grill, attracted a younger, rowdier crowd.
Every night, police were busting drug dealers within yards of Scandia, and it
did a lot to drive Scandia's older, wealthy clientele to other, newer eateries.
The place finally closed in 1989.


HUNGRY TIGER — This was a chain of seafood restaurants
around Southern California. At one point, there were forty-one of them,
including one in Westwood Village, another one on Sepulveda near LAX, and yet
another on La Brea just South of Hollywood Boulevard. Those were the ones
I went to, and I'm not sure why because I never particularly liked the food at
them and insofar as I could tell, neither did anyone else. The secret of
their success seemed to be location, location, location. They were the
only "nice" places to take a date or client in certain areas.
The chain was started in 1962 by, the story goes, a group of
former Flying Tigers' combat pilots. Some of the first outlets resembled
hangars more than restaurants and all were decorated with photos of old planes
and aviators. I'm not sure many patrons understood the connection.
In the early eighties, business fell off substantially, apparently
due to an influx of strong competitors into the marketplace. The Hungry
Tiger chain needed to remodel and upgrade but lacked the funds to do this so in
1985, a new management team was brought in, some of the less profitable outlets
were closed and a general relaunch was attempted. It failed to turn around
public abandonment of the eateries so in the years following, most of them
closed and a few went independent. There are still Hungry Tiger
restaurants around but not as part of a large chain.
The last time I was in one, it was the one in Westwood. This
would have been around 1980. My date and I were going a play at the
Westwood Playhouse and with parking being as difficult and expensive as it was
up there, it seemed logical to dine at the Hungry Tiger that was in the same
block as the theater. We could park once for both, get validated at the
restaurant and...well, you get the idea.
We both ordered the broiled shrimp and when it came, it turned out
to be the kind served in the shell...not my favorite way of having shrimp.
When they serve it that way, you always seem to spend forever digging the meat
out and there isn't very much of it. These had almost none. My lady
friend and I were amazed at how little edible shrimp flesh you got in a serving
of Hungry Tiger broiled shrimp. It was barely one mouthful. We
mentioned this to our server who called over a manager who basically told us,
"That's our broiled shrimp. If you didn't get enough to eat, order
something else and pay for an additional entree, heh heh." We would have
done that if there had been time before the play, except that (of course) we
would have done it at another restaurant.
After the play, we decided to go somewhere and actually eat,
rationalizing that at least the hefty tab I'd played at the Hungry Tiger had
gotten us our parking at a discount. It turned out that despite the posted
signs, the lot no longer honored Hungry Tiger validations and I had to pay full
price to get out. The next day, I wasted about an hour calling the
restaurant and the corporate offices of Hungry Tiger to complain. The
attitude I encountered was along the lines of "If you don't like it, eat
somewhere else." Thereafter, I did...and wasn't surprised that so many
other people did, as well.
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