October 31, 2003

In 1970, I worked for a while for an outfit called Marvelmania International, which was selling posters and decals and other merchandise of the Marvel characters. Well, let me amend that: The mail order firm, which was disguised as a fan club, was taking orders for such items and cashing the checks, and once in a rare while, they'd actually produce an item and ship it out. But a lot of kids were shamelessly ripped-off and when it became apparent that this was happening, I quit, as did my friend Steve Sherman, who was also working there. A few months later, the guy who owned and operated the company upped and vanished to avoid a legion of creditors, and has not been seen since. Before that happened, back when we and everyone still thought the company was legit and functioning, Steve and I paid a visit to New York City and spent a few days hanging around the Marvel offices, meeting everyone and gathering material for the "club" magazine. This was in July of '70 and even though we, like everyone else who ventured near Marvelmania, never got paid what we were owed, there were certain perks to our assocation with it...not a lot but, hey, you take what you can get.

One was that we spent a few hours with Stan Lee and he stuck a little notice in the Marvel Bullpen Bulletins, which appeared in every Marvel title each month. Some of the later Bullpen pages were written by others imitating Stan but he wrote this one, which ran in comics dated January, '71. I know because I saw him sit down at the typewriter and begin banging it out in his inimitable style, which included forced nicknames and chatty familiarity. No one ever called Steve "Stevey" and no one else thought we were young, zingy with-it guys but, hey, he's Stan Lee. If he says you're young, zingy and/or with-it, you don't ask questions.  Here's the way it appeared in all the Marvel books a few months later...

Most of the comics Stan worked on in the sixties have been praised to Asgardian proportion and I certainly agree there was wonderment aplenty in there. But I also really liked the friendly editorial "voice" he established in his letter columns, house ads and especially in the Bullpen Bulletins. He put himself on a first-name basis with the readership at a time when the rival DC editors generally came across not only as adults but stodgy adults. He simultaneously bragged about the greatness of Marvel and expressed such humility that when they screwed up, as they occasionally did, you were willing to cut them a lot of slack. I will never forget the issue of Tales to Astonish where in the letter page, Stan admitted that the Giant-Man story had been done in such a rush that he wasn't sure it made a lot of sense (it didn't), nor will I forget the way he made it sound like he and the Mighty Marvel Bullpen lived to serve us 14-year-old consumers.

Being in the Bullpen Page was a great honor and this was my second time. A few years earlier, back when the company fan club was called The Merry Marvel Marching Society, I tongue-in-cheek suggested a thing called The Ranks of Marveldom where you could get "promoted" for having a letter printed or buying X number of Marvels per month. Stan ran with the idea and ran the letter, and I still have friends who point to that as my first and last real achievement. This mention brought a certain amount of mocking ("Hey, young, zingy, with-it guy!") but deep down, they were all jealous: I'd gotten into Stan's Bullpen Page not once but twice.

You can see some fine examples of Stan's Bullpen Page Artistry at this website where someone has scanned several years' worth of them. And I should explain why in the clipping above — which is from this page — I included the item following the one about me. While I was in Stan's office that day in 1970, he got a call from Jim Warren, publisher of Creepy and Eerie. They were on the planning committee for the Academy of Comic Book Arts, a group that was then trying to elevate the form in cursory ways. Warren was calling to say he'd arranged for Will Jordan to entertain at the upcoming meeting and Stan replied, "That's great! He'll be terrific! Good work, Jim!" Then Stan hung up the phone, turned to me and asked, "Who's Will Jordan?" I explained that Will Jordan was a comedian-impressionist who was best known for his appearances on The Ed Sullivan Show, and Stan proceeded to write the entry you see above, talking about how great Will Jordan was, and how great he'd been at the meeting...which took place after this page went to the printer. Some would call this a bit of trickery but I thought it was a fine example of Stan's imaginative writing. Anyone can write a report on an event after it happens...